Storytelling skills and beautiful imagery are indeed vital, but alone may not tap content's full value nor make its ROI visible.
Every time I hear of a publisher changing (watering down) their editorial approach to become more commercial and having to lay off journalists I seem to get deeply frustrated with our media landscape.
I don't often post too much about the practice of content marketing as I think we've probably heard it all before, but this, THIS is a rather important and eye opening one to watch for anyone in business, publishing, advertising or digital marketing.
A creative approach to SEO.
In a time when Google algorithms create absurdist art, Tinder prioritises local hotties based on data, and Spotify can optimise your playlist of 80s synth pleasures, is it possible to reverse the trend and use playful creativity to game the algorithm and put the human touch back into the digital ether?
There has been seismic shift in the skills and abilities needed to communicate with audiences, this has demanded a radical rethink in marketing strategy. The following ADMA white paper was developed by over 20 content marketing and digital strategists to uncover new processes and operational insights for digital marketing during 2015.