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Freelance DIGITAL MARKETING CONSULTANT & CONTENT STRATEGIST


Available for projects across Sydney, Melbourne and Brisbane.

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Freelance DIGITAL MARKETING CONSULTANT & CONTENT STRATEGIST


Available for projects across Sydney, Melbourne and Brisbane.

A digital marketing consultant and content strategist who blends online performance advertising, editorial strategy, SEO and PR into actionable project plans focused on gaining the best possible ROI.

For established brands and agencies - content marketing services include:

  • Lead strategies for custom publishing content destinations by using YouTube's Hub, Hero and Hygiene framework
  • SEO strategies to lead UX and IA discussions for new large scale, content heavy websites
  • Developing content pillars and editorial visions statements with senior stakeholders
  • 'Comtent' strategies for publishers working with affiliate marketing
  • Creation of data tracking and reporting processes for content marketing ROI
  • Editorial and newsroom team structures, workflows and processes
  • Assistance with key marketing hires, job descriptions and interviews
  • Designing new content services and product offerings for established advertising agencies

      For start ups, medium sized business and social enterprises - digital strategy services including:

    • Review of marketing positioning and competitor analysis
    • Audience data review and behavioural insights
    • UX recommendations
    • SEO audits and keyword research
    • Brand positioning, messaging hierarchy and implementation strategy 
    • Assistance with key marketing hires, job descriptions and interviews
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    strategy & Content Marketing Experience


    strategy & Content Marketing Experience


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    featured in


    featured in


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    Results


    Results


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    About


    About


    Amy Broadfoot

    freelance Content strategist & digital Consultant

    Amy Broadfoot

    Amy is passionate about marrying data insights with Australia’s leading creative minds.

    Her credentials hail from: global creative agency AnalogFolk, Australia’s largest search agency Columbus where she was the National Content Director, and specialist content agency, Infinity Squared (Bondi Hipsters, Beached As).  During her career she has led content strategies for large projects on prestigious client accounts including Citibank, Vice, TEDx Perth, Tourism Western Australia, Lion Nathan, David Jones, Canon, Jameson, Stan, McDonalds, MLA, Junkee and Dumbo Feather. 

    Prior to digital marketing Amy spent four years living in Europe where she developed a diverse skills background ranging from international film sales, public relations and event management. While living in Perth she ran several micro cinema events and was the Australian founder and manager for the world's largest short film label, Future Shorts. Keeping the interest in creative events going, she also has a side project - Convo. Convo is a long table dinner night where the focus is on the conversation rather than just the food. Three courses, six questions, one evening. If that is more your thing than digital, you are welcome to check it out: www.convodinners.com

    Connect with her on LinkedIn.

    Or, want to talk shop right now? 0411 050 292