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MARKETING CONSULTANT & DIGITAL CONTENT STRATEGIST


Based in Melbourne. Working across Perth, Sydney and Brisbane.

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MARKETING CONSULTANT & DIGITAL CONTENT STRATEGIST


Based in Melbourne. Working across Perth, Sydney and Brisbane.

Amy is a digital strategist and marketing consultant who has the unique ability to think both technically and creatively.  Her focus as a consultant to is help unpack the smoke and mirrors world of digital into clear and highly actionable marketing plans for her selected clients. 

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Despite being seen as the dark arts of marketing she firmly believes that SEO, when coupled with Content and Inbound Marketing, holds the best value approach to marketing for businesses in every sector and of every size.  

Google looks at over 200 factors to rank a website, therefore SEO is far more than just inserting a keyword or having a mobile optimised site. Yet this is exactly where current marketing practices are often at. 

She strategises and oversees a unique blend of online advertising, editorial content, strategy, social media, publisher advertorial partnerships and PR. Why? Because these all interact with your audience and their online algorithms, the trick is knowing when and how to use each of them.

Hence brands with a clear purpose, that strategically leverage PR and are accompanied with good creative and user experience are the ones that are set to not just to survive in the digital age, but cost effectively thrive well beyond the next algorithm update.

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Strategy and Consulting experience


Strategy and Consulting experience


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Featured in


Featured in


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Results


Results


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Marketing Services


Marketing Services


We are for businesses of all sizes that value the CREDIBILITY of a beautiful brand AS WELL AS digital marketing PERFORMANCE

Our packages are designed to pay homage to both digital marketing’s technical needs as well as the subtleties of credible and respectful brands. We don’t outsource work overseas, we aren’t going to ‘rank you for 100 keywords’ (psst this is a sign of a bad SEO agency), or give you a one hour meeting of generic marketing insights.

We want to listen, support, educate and truely enable your business.

 

BRAND CONSULTANCY &

MARKETING ROADMAP

Our friends at Cúpla love helping brands define who they are. They create compelling and ownable ways for brands to express themselves while catering to real audience needs. 

AB & Co. partner with Cúpla to offer a combined brand and digital action plan that is audience-centric, highly collaborative, simple to execute, and a whole lot of fun along the way.

Performance

COntent Strategies & retainers

Using a combination of lead generation, brand positioning and inbound marketing, we craft strategies that are useful and eye opening. 

This process starts with a facilitated discovery session and ends with a documented strategy presentation, and documentation including team workflows, templates and a triaged action hit list.

 

Corporate training

Introduction to SEO and the fundamentals of content marketing.

Social media, PR, IT and branding all play a role in SEO, hence this session is designed to get everyone skilled up and singing from the same hymn sheet.

In 2.5 hours you'll be fluent in tech talk and have one actionable content strategy ready to go.

Digital strategies

The purpose of a well structured digital strategy is to uncover the organisation’s competitive landscape, marketing opportunities, and the customer's 'path of least resistance'.

Doing this well means websites significantly increase their value as marketing collateral while decreasing the budget and time required for existing marketing efforts. 

SEO audits & Retainers

Our friends at This is Human love uncovering technical blockages affecting search rankings. They also love explaining it in human speak, hence why we like working with them.

Their process includes an analysis of over 100 check-points, in-depth documentation of findings, and a much appreciated education session that unpacks any technical issues.

Please note for the above initiatives (except for SEO and content retainers) our clients will need internal staff to action the insights provided. Although we can give on-going consultancy support, we cannot act as part time employees.

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Get started


Get started


Let’s schedule a chat.

To start work we’ll need to understand your business, what marketing resources currently exists within the organisation, and what’s the marketing vision for the near future. Plus we’ll also check out the vibe of working together, its all about the vibe right?

After our chat we can customise a scope of work that compliments your existing marketing activities and internal skill sets.