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MARKETING CONSULTANT & DIGITAL STRATEGIST


Based in Melbourne. Working across Perth, Sydney and Brisbane.

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MARKETING CONSULTANT & DIGITAL STRATEGIST


Based in Melbourne. Working across Perth, Sydney and Brisbane.

Amy is a digital strategist and marketing consultant who has the unique ability to think both technically and creatively.  Her focus as a consultant to is help unpack the smoke and mirrors world of digital into clear and highly actionable marketing plans for her selected clients. 

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Despite being seen as the dark arts of marketing she firmly believes that SEO, when coupled with Content and Inbound Marketing, holds the best value approach to marketing for businesses in every sector and of every size.  

Google looks at over 200 factors to rank a website, therefore SEO is far more than just inserting a keyword or having a mobile optimised site. Yet this is exactly where current marketing practices are often at. 

She strategises and oversees a unique blend of online advertising, editorial content, strategy, social media, publisher advertorial partnerships and PR. Why? Because these all interact with your audience and their online algorithms, the trick is knowing when and how to use each of them.

Hence brands with a clear purpose, that strategically leverage PR and are accompanied with good creative and user experience are the ones that are set to not just to survive in the digital age, but cost effectively thrive well beyond the next Snapchat filter (ugh).

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Strategy and Consulting experience


Strategy and Consulting experience


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featured in


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Results


Results


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Services


Services


We are for established businesses of all sizes that value creativity as well as performance

 

Workshops and Traning

Introduction to SEO and the fundamentals of content marketing.

Social media, PR, IT and branding all play a role in SEO, hence this session is designed to get everyone skilled up and singing from the same hymn sheet. In 2.5 hours you'll be fluent in tech talk and have one actionable content strategy ready to go.

Status: currently available.

DIGITAL Strategies

Using a combination of lead generation, content and inbound marketing, we craft strategies that aren't just useful, they're educational and fascinating to sit through. 

This process starts with a facilitated discovery session and ends with a documented strategy presentation and triaged action hit list.

Status: currently available.

MARKETING retainers

After the strategy is complete, we divide and conquer the tasks list.

Working across 20, 40 or 60 hours a month for a minimum of three months, these retainers allow us to act as your head of digital or marketing director that you don't need to hire permanently. Retainers start from $4,000 per a month.

Status: limited availability. Get in contact.

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About


About


About

Amy Broadfoot - Marketing Consultant & digital strategist

Amy is passionate about marrying digital insights with Australia’s leading creative professionals.

Her credentials hail from: global creative agency AnalogFolk, Australia’s largest search agency Columbus where she was the National Content Director, and specialist content agency, Infinity Squared (Bondi Hipsters, Beached As).  During her career she has led strategies for large projects on prestigious client accounts including Citibank, Vice, TEDx Perth, Tourism Western Australia, Lion Nathan, David Jones, Canon, Jameson, Stan, McDonalds, MLA, Junkee and Dumbo Feather. 

Prior to digital marketing Amy spent four years living in Europe where she developed a diverse skills background ranging from international film sales, public relations and event management. While living in Perth she ran several micro cinema events and was the Australian founder and manager for the world's largest short film label, Future Shorts. Keeping the interest in creative events going, she also has a side project - Convo.

Convo is a long table dinner night where the focus is on the conversation rather than just the food. Three courses, six questions, one evening. If that is more your thing than digital, you are welcome to check it out: www.convodinners.com

Connect with her on LinkedIn.