AdWords Consulting & Social media Advertising

Our approach to online advertising such as AdWords and Social Media is to achieve at least a 3x ROI within the first three months if not sooner. Unlike SEO which can take up to six months to see results, online advertising effects are immediate and they sustain a very high likelihood of bringing profits rapidly. We’ll often recommend online advertising as the first and only marketing spend for new or small businesses for this reason, later moving onto SEO and content strategies.

We can either work as consultants or as retain support.

 Here’s an example overview of what our processes are to optimise and manage online advertising.

  • Discovery session to understand your business and target market

  • Google Ads and Social Media account setup/creation

  • Web Analytics Setup

  • Conversion Tracking (depending on CMS and ease of setup we will choose the most appropriate option)

    • Via Google Analytics

    • Via Tag Manager

    • Via Google Ads

  • Create Audiences

    • Create remarketing audiences

  • Landing Page Analysis

    • Competitor analysis (analysing the activity for related advertising and their landing pages. This will help to determine our approach and work towards decreasing cost per click to push budget further).

    • Landing page recommendations (client to update site as needed - most likely copywriting and design based updates).

  • Keyword research

    • Predictions on advertising Cost Per Click (CPC) and what results the media budget might achieve.

  • Account structure

  • Account Settings

    • Budget allocations

    • Bid strategies

    • Retargeting audiences - see below for an explanation of retargeting

  • Ad Copy

  • Strategy

  • Launch

  • Monthly or fortnightly WIP meetings to unpack progress and share results

What is retargeting?

Retargeting (often also called remarketing) are strategies to reconnect with and convert a site visitor who hasn't yet bought anything. Retargeting attempts to bring visitors back to buy via social media of Google banner advertising.

Why do we retarget on social media?

For several reasons: Social media is a visual based platform that allows for the user to instantly remember the website they visited, its tends to have a low cost-per-thousand impression making it affordable, and it’s one of the few platforms that it’s hard to block ads incase the shopper has ad-blocker software installed.

 
 

Managing online advertising can be a challenging task due to the dynamic nature of the digital landscape. One of the primary difficulties in managing online advertising is the constantly evolving trends and technologies. As new platforms emerge and consumer behaviors change, advertisers must adapt their strategies to stay relevant and effective.

Additionally, the competition for attention online is fierce, and advertisers must find ways to stand out in a crowded marketplace. This requires a deep understanding of the target audience, as well as a creative and data-driven approach to crafting compelling ad copy and visual content.

Another significant challenge in managing online advertising is the complex and constantly changing algorithms used by search engines and social media platforms. Advertisers must stay up to date with the latest algorithm updates to ensure their ads are seen by the right audience and are not penalized for violating platform policies.

Finally, measuring the effectiveness of online advertising can be difficult due to the vast amount of data available. Advertisers must be able to accurately track and analyse key metrics such as click-through rates, conversions, and return on investment to optimize their campaigns and achieve their business objectives.

Overall, managing online advertising requires a combination of creativity, technical expertise, and analytical skills to succeed in a fast-paced and constantly evolving digital landscape.