We recently had a lovely chat to Holly at CommsClass on the topic of the pros and cons of CMS for all stages of business growth.
A creative approach to SEO.
In a time when Google algorithms create absurdist art, Tinder prioritises local hotties based on data, and Spotify can optimise your playlist of 80s synth pleasures, is it possible to reverse the trend and use playful creativity to game the algorithm and put the human touch back into the digital ether?
Just because someone can write well, purchase a stock photo, or create a viral video does by no means equal content marketing.
Every time I hear of a publisher changing (watering down) their editorial approach to become more commercial and having to lay off journalists I seem to get deeply frustrated with our media landscape.
I don't often post too much about the practice of content marketing as I think we've probably heard it all before, but this, THIS is a rather important and eye opening one to watch for anyone in business, publishing, advertising or digital marketing.