Every time I hear of a publisher changing (watering down) their editorial approach to become more commercial and having to lay off journalists I seem to get deeply frustrated with our media landscape.
I don't often post too much about the practice of content marketing as I think we've probably heard it all before, but this, THIS is a rather important and eye opening one to watch for anyone in business, publishing, advertising or digital marketing.
In this Dreamtalk, Bharat Anand the Henry R. Byers Professor of Business Administration in the Strategy Unit at Harvard Business School, and the faculty chair of the HBX initiative will share his insights on the Digital innovation trends that are shaping the way organizations will act in the future