Freelance PR CONSULTANT
Working with freelance journalists and PR consultants who specialise in small business, tech, B2B and startup public relations.
While AdWords and social media advertising can bring in quick sales, its SEO and PR that build long term cost effective results. Apart from gaining credibility and placing you directly in-front of your target market - when used correctly in combination with SEO - PR is a powerful tool to increase search rankings and generate long term ‘free’ traffic to a website. Therefore, reducing your monthly online advertising spend.
We recommend PR for new businesses that need to gain industry cut-through once an MVP has been proven (this part is important - you must know your product works and is loved first). It also good for established businesses that seek to increase their influence, credibility and prominence in their sector. If you are a thought-leader or industry disrupter, this is the marketing approach for you.
Our PR process is inclusive of:
Kick off meeting to scope out media targets, content of press pushes and review of upcoming blog topics.
Monthly review call with email and phone communication where needed to facilitate opportunities.
Development of media opportunities (depending on initial meeting this could be targeted pitching to specific media or distribution of blog post for publication).
Distribution to media targets, liaising with relevant journalists and editors.
Creation of PR assets such as press releases and blog post.